BCOM

PROGRAM DESCRIPTION

Business Analytics are the skills, technologies, and practices for continuous iterative exploration and investigation of past business performance. This helps the concerned to gain insight and drive business planning through proper decision. Using data analytics is a very effective way to have influence in an organization. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods, which facilitate the decision-making process. It is also a powerful tool in today’s market place. Across industries, organizations generate vast amount of data which, in turn, has heightened the need for professionals who are data literate and know how to interpret and analyze that information.

According to a recent study by Micro Strategy, around 60% of companies worldwide are using data to boost process and cost efficiency, drive strategy and change, and monitor and improve financial performance. Over the next three years and beyond, 71% of global enterprises predict the reinvestments in analytics will accelerate stupendously. In the light of this trend, gaining an in-depth understanding of business analytics can be a way to advance one’s career and make better decisions in the workplace. The benefits of business analytics include more informed decision-making, greater revenue, and improved operational efficiency. Over and above, analytics can be used to fine-tune business operations. Taking a data-driven approach business can come with tremendous upside, but many companies report that the numbers of skilled employees in analytics roles are in short supply. Linked In lists business analysis as one of the skills companies need most in 2019, and the Bureau of Labor Statistics projects operations research analyst jobs to grow by 27 percent through 2026,it will shoot up to 70%.As such there is a plethora of career opportunities for the skilled human resources having formal education in Data Analytics. Business analytics course is intended to empower professionals employed in the areas of Finance, Marketing, Economics, Statistics, Computer Science, Mathematics, IT, Research, Commodity markets and soon.

There are various methods of business analysis: and they are descriptive, diagnostic, predictive, and prescriptive. Data Analytics is an emerging trend and moves rapidly, but it lacks qualified professionals, hence greater demand for them. In a bid to bridge the gap between demand and supply of professional in data science, many programs are in the pipeline at various levels and one such program is B.COM in Business Data Analytics.

The B.COM program for a duration of 4 Years help aspirants to learn the concepts and methods of business analytics, model to solve decision problems in different settings, identify appropriate courses of action for a given managerial situation, viable solutions to decision making problems, aptitude for business improvement, collaborative learning, techniques of database design, administration and implementation data collection capabilities and decisionsupport systems, relationship between price and cost business intelligence capabilities, construct data models and proto types to gain stakeholder support or achieve business objectives, organize big data sets into a structures, articulate assumptions, analyses, and interpretations of data in an oral format, RDBMS and SQL queries and software system to manage finance, human resources operations, R Programming, data ware housing and mining etc.

The program is an embodiment of UG and PG with multidisciplinary holistic education. The National Education Policy (2019) has stressed that the apt skills are imperative need to cope with challenges of 21st Century and resolved to develop specialized knowledge with disciplinary rigor. It is to bring equity, efficiency and academic excellence in the higher education system of the country. This includes innovation, improvement in course-curricula, and paradigm shift in learning, teaching pedagogy, evaluation and education system. Learnercentric, flexibility and mobility with the fragrance of professionalism and contemporary skills empower them to operate efficiently in their sphere. The rigorous activities in the specialized field will help creating qualified professionals in Business data Analytics. The program with Business Data Analytics and regulations of the program are in conformity with notification of Mangalore University and common curriculum notified by Karnataka State Higher Education Council. The program is revolving around discipline courses, discipline specific courses, skill enhancement courses, vocational courses; courses under open elective, and the courses to enrich value based and skill based to inculcate community development for sustainability.B.COM Business Data Analytics program offers extraordinary job opportunities in diverse sectors.

Program objectives:

The objectives of B.COM Business Data Analytics are to:

• To recognize, understand and apply the language, theory and models of the field of business analytics.
• To foster an ability to critically analyze, synthesize and solve complex unstructured business problems.
• To encourage an aptitude for business improvement, innovation and entrepreneurial action.
• To share experiences to enhance the benefits of collaborative learning.
• To instill a sense of ethical decision-making and a commitment to the long-run welfare of both organizations and the communities they serve.
• To gain insight and drive business planning through proper decision.
• To use data analytics very effectively thereby to influence in an organization.
• To focus on developing new insights and understanding of business performance based on data and statistical methods.
• To derive meaning from data, thereby to make informed business decisions.

Program Outcomes (PO):

After studying the program, the Graduates will be attributed to:

• Critically apply the concepts and methods of business analytics.
• Identify, model and solve decision problems in different settings.
• Interpret results/solutions and identify appropriate courses of action for a given managerial situation whether a problem or an opportunity.
• Create viable solutions to decision making problems.
• Get acquainted with Financial Securities Analytics.
• Plan the implementation of a BI system.